VIZIO JEANS is a mass-market men’s streetwear brand with distribution across Central America, South America, and the Caribbean. This project involved leading the creative development and art direction for the launch of multiple seasonal collections. Conceptualized and directed seasonal launch campaigns, from moodboard development to final execution. Oversaw art direction for photo shoots, ensuring alignment with brand DNA and streetwear trends. Designed and delivered all graphic assets for launch, including key visuals, POP materials, social media content, and in-store branding.Created brand kits and developed on-ground activations to reinforce brand presence and engage target audiences. Ensured brand consistency across all consumer touchpoints and marketing channels