When a brand taps into the drive to dream, it sparks a campaign that moves more than just cars. For Renault Empresa, closing the year meant more than reaching sales targets it was the perfect moment to inspire their corporate clients to take the next big step. That’s how this brand activation campaign was born, aimed at their Key Accounts with an emotional, aspirational, and visually impactful approach. From the creative concept to the graphic execution of all POP materials, we designed two campaigns that spoke directly to the desire to move forward. The first, with the slogan “Your dreams are more than a sketch. Make them real buy a Renault now,” appealed to the emotion of turning ideas into achievements, blending illustration, visual metaphors, and a warm aesthetic that evoked new beginnings. The second campaign, “What’s your next move?” shifted the message toward action direct, bold, and motivating, with a modern design that positioned the vehicle as a symbol of progress and decisiveness. Every piece from displays to promotional packaging was designed to close the year with inspiration, momentum… and purpose.